BBB Black Friday Tips and Advice

     According to a recent survey by Google & Ipsos, 75% of shoppers will be looking to do holiday shopping around Black Friday, and 18% will be doing most of their shopping between Black Friday and Cyber Monday. If you fall into those categories, the time leading up to the holidays might be stressful as you’re navigating the crowded shopping landscape, either in person or online. 

Whether you’re browsing the web or the shelves at your local department store, here are three BBB tips to help your holiday shopping stay stress free:

  1. Stay Secure Online. When you’re looking at an online retailer, make sure the website is secure. Make sure the web address at the top starts with “https.” Many browsers will also display a lock next to the web address if the website is secure. For more information on secure online shopping, visit here.
  2. Look for deals after Black Friday. Though Black Friday has the reputation for being the premier day for deals, there are other options. Many business, small and large, will be participating in Small Business Saturday and Cyber Monday, respectively. Check your social media and email, as well as the retailer’s website, to see if they have any promotions or deals going on either of these days.
  3. Consider donating on Giving Tuesday. Looking for a gift for someone who already has everything? Consider donating in their name to a charity they support! Research your choice on, from the Wise Giving Alliance, to see our Accredited Charities so you know your money is going to a charity that starts with trust.

While you’re shopping for the best deals and the perfect gifts, watch out for these sneaky scams that pop up around the holiday season:

  1. Retailers calling you with unclaimed cash rewards. A little extra cash could go a long way during the holidays, but calls from Walmart or Target saying that you have unclaimed cash are too good to be true. It’s a scam for your personal information or a “small” fee up front. For more information, read our CEO’s article. 
  2. Watch out for phishers with too-good-to-be-true “deals.” Many reputable retailers will be sending out coupons by email. Scammers know this, and will send out fake coupons with links that download malware or direct you to “confirm your login” so the scammer can steal your passwords. They may also send a fake package tracking link to do the same thing. For more information about phishing, click here.
  3. Watch out for bad ads. In the mix of Black Friday deals, some ads may seem to be too good to be true. Learn how to spot a bad ad that’s promising too much at

Sue Baxter