Your Craft Fair And Or Festival Deserves More Than One Day of Exposure
People don’t just need to know that your craft fair or Festival exists—they need to remember it when they’re deciding what to do this weekend. That’s why advertising your craft fair in the PanoramaNOW printed magazine can be valuable.
Your advertisement puts your event in front of a local audience that is already interested in festivals, events, entertainment and things to do in Northwest Indiana. Unlike a social-media post that can quickly disappear from someone’s feed, a printed magazine can stay in homes, offices and businesses for weeks—giving your event repeated opportunities to be seen.
And because craft fairs are visual, your ad can showcase the experience you’re offering: beautiful crafts, unique vendors, seasonal attractions, food, entertainment and more.
Most importantly, don’t think of print as competing with our online promotion
PanoramaNOW magazine ad creates awareness (especially to those not on social media)
PanoramaNOW website provides details.
PanoramaNOW social media creates engagement.
(ONLY ADVERTISERS GET SOCIAL MEDIA)
PanoramaNOW event page gives people a place to get the latest information.
More exposure. More reminders. More ways for people to discover your event.
If your craft fair is competing with everything else happening in Northwest Indiana, make sure people see it before they decide what they’re doing this weekend.
Bottom Link: Advertise your craft fair or Festival with PanoramaNOW.
BUT HERE’S MORE . . .
A craft fair should advertise in the PanoramaNOW printed magazine because a print ad can reach people who are already looking for things to do, while giving the event a physical presence that people can keep and refer back to.
Why a Craft Fair Or Festival Should Advertise in PanoramaNOW
- It reaches a local audience that is actively interested in events
PanoramaNOW is focused on Northwest Indiana entertainment, festivals, events and things to do. A craft fair isn’t advertising to a random audience—it is getting in front of people who are already interested in finding local activities. - Print has a longer life than a social-media post
A Facebook post can disappear from someone’s feed within hours. A magazine can sit on a kitchen counter, coffee table or office for weeks. Someone can see the craft fair advertisement repeatedly without the organizer having to pay for another impression. - Craft fairs are highly visual
A magazine ad gives the event an opportunity to show attractive photos of crafts, vendors, shoppers, seasonal displays or the venue. That can communicate the experience of the event much more effectively than simply listing the name and date. - It can reach people who don’t see the event on Facebook
Social-media algorithms determine who sees an event post. A printed magazine provides another distribution channel, helping the craft fair reach people who may not have encountered its social-media promotion. - It reinforces credibility
Being featured in an established local publication can make an event look more established and legitimate. For someone deciding between several weekend activities, seeing the event promoted in a local magazine can provide an additional reason to consider attending.
- It can reach the whole household—not just the person who sees the ad
This is particularly useful for craft fairs and Festivals. A person who picks up the magazine may mention the event to a spouse, friend, parent or family member. The physical magazine can become a shared source of local event information. - It puts the event in an “event discovery” environment
This is an important distinction. A craft fair isn’t simply selling something—it is competing for people’s leisure time. PanoramaNOW’s audience is already consuming information about what is happening locally, so the advertising environment itself is relevant. - It can work together with digital promotion – ONLY ADVERTISERS GET DIGITAL PROMOTION!
The strongest argument isn’t necessarily print versus Facebook. It’s print + digital.Call or text Sue Baxter TODAY at 219-510-7817MORE RELATED CONTENT . . .
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Susie Young Baxter, CEO, has published PanoramaNOW Magazine for 31 years. Her hobbies are Camping, Boating, Hiking, Nature, Gardening and Outdoor Activities. She is an Artist, Graphic Designer, an Avid Seamstress, Dabbles in Homemade Crafts and Landscaping. Since her Father was a Health Teacher, she also likes homeopathic Health Solutions. Since blogging started over 10 years ago, PanoramaNow has been added to Newsbreak – a national news affiliate.
