Facebook’s recent changes to their algorithms are geared towards getting businesses to pay. If you want more views on your Business or Events, their recent changes make sure that you’ll have to pay for more reach. Now, there is even less of a chance to grow your business organically (aka ‘free’) from Facebook. If you want to engage with your followers, as well as their friends & family, you’ll most likely have to pay Facebook for advertising fees.
However, as a publisher, this Facebook culture doesn’t apply the same way as it does for a regular business. Each of these Facebook’s changes keep ensuring that Facebook gets paid more – that is their primary goal.
PanoramaNOW has discovered an 100% ORGANIC approach with our own formula of increasing Facebook’s Reach. By pinning Client’s Posts on PanoramaNOW’s several pages and also several of our several of our own Groups, as well as repeated multiple shares, our Facebook Reach is organic as well as phenomenal. Only a publisher like us, has this ability, not a marketing firm.
A little known fact to most people is the Each Facebook Posts Reaches only 50 People. Again, forcing you to PAY Facebook. Therefore, businesses often resort to purchasing advertising or “boosting posts” in order to make sure that their posts are reaching the audience. This strategy is not only expensive, but it’s also a BIG MISTAKE. Once you boost, Facebook lowers your algorithm, so you are forced to Boost again, and again, making them more money.
So what is a business owner to do? The first rule is that you must first create or share “great” content. You want to think of yourself as a content curator. Imagine your business page is your company’s museum, you want to share the interesting, the factual, and the beautiful tidbits from your world. This can be time consuming and also difficult for many business owners to accomplish. Not only do they need to be “CONTENT” Driven, but they also have to have GREAT GRAPHICS and also GREAT HEADLINES, as well as the BEST HASHTAGS.
Also, when you share material from other sources that relates back to what your company – you need to be careful about plagiarism – i.e. you’re back to creating your own graphics and headlines.
It really boils down to finding out what posts work best for your page and your fans. Take the time to review your insights and develop a cohesive, constant content marketing strategy. Don’t start out hot and heavy posting and not be able to keep it up over a certain amount of time. You want to build a relationship with your fans and that isn’t done if you post a few times and then disappear.