Recent Changes in High Tech, cyper theives, hackers, security, identity theft have made Print Cheaper than Digital, plus it’s safer. Security is now a big problem and increasingly and constantly takes new updated software to keep up with cyber criminals. Most Digital Marketing programs cost from $6,000 – $12,000 a year (minimum.)
Print is Often Less Expensive
If you’re a brand in its infancy, you should allow to have the funds for an advertising budget. Small ads in local niche newspapers, local coupon mailers, and magazines can prove to be very cost effective. Today, Digital Marketing will set you back a considerable amount, because you have to include SEO Expenses, SEM, Website Hosting, Social Media Management, Security Features, Keyword Ad-Buys, Content Marketing, Email Management, Paid Digital Ads, Paid Google Ads, all of which averages a minimum of $6,000 – $12,000 a year for a small company – an average $500 – $1,000 a month.
As a result, there are NEW Reasons Why A Buyers’ Directory, Local Newspapers, Local Magazines WORK:
• Did you get that part about Search Engines now have YOUR competition listed right next to you? (Even Facebook does this now) – If you can’t remember a business name and you type what you do in Facebook, YOUR COMPETITION WILL COME UP!!!!
Just in time for next week’s likely House vote on a federal $15 minimum wage, the nonpartisan Congressional Budget Office has come out with a caustic report on the consequences of the policy. New proposals to dramatically increase the minimum wage suddenly is receiving pushback from critics who say this could… Continue Reading →
The recent forced closures and Pandemic Downturn forces businesses to re-think their Marketing efforts.
As stated in the Northwest Indiana Business Magazine “The rule still stands that you should never do just one media. It’s a committed mix over time,” Julie Olthoff of VIA Marketing in Merrillville said. “It takes six weeks for a good digital run to take hold. On average.”
Ways the Automotive Industry Can Become More Sustainable
It’s no secret that “go green” is progressing from a suggestion to an imperative. This will affect numerous industries around the world, but perhaps none more prominently than automotive manufacturing, which has a double-barreled dilemma: not only is its production process hard on the environment, so are its products. But just as automobiles are unsustainable, life without them is unimaginable. Here are five ways the automotive industry can become more sustainable. Continue Reading. . .
Although you may have heard that the Coronavirus has greatly effected the hospitality industry the most, you would be surprised that it hasn’t effected Inman’s Recreation Center in Valparaiso Indiana. Yes, they have made several changes to their operations since opening with Indiana’s Stage 4.5 “Back On Track” opening, but attendance is in full “swing.”… Continue Reading →
Local Portable Sinks Help Fight Covid-19
Pratt’s Direct is a small, family-operated company that has been, in and around, the food concession business for 10 years. In the past, Pratt’s has operated a home town, brick and mortar ice cream shop. They have also been involved with several community farmer’s markets, where they provided a hand- scooped ice cream and refreshments. This is also where they established a relationship with the local health department officials and learned the standard requirements. Continue Reading . . .
Local Puzzle Store Booming Cause of Covid-19
What started out as a passion a few years ago, has turned into a phenomenon during the Covid-19 outbreak. “We Can’t keep puzzles on the shelf,” stated Joel Bender, owner of Mindbenders puzzles and games. “In fact, we have started a waiting list,” he continued.
Take a stroll or cruise along 119th Street down the newly restored historic downtown Whiting and you will stumble upon the most playful little store, it’s windows brightly lit in neon with PUZZLES * TOYS * GAMES. Mind Benders puzzles & game Continue reading . .
On Tuesday, July 21, Highland Redevelopment Department announced the construction of “The Depot” at the corner of Highway Ave and Kennedy Ave will begin. This is an effort to enhance the downtown Highland experience and make it a great place for business to thrive. The downtown Highland is dotted with lots restaurants, shopping and special… Continue Reading →
The Miller Beach Farmers Market has a new schedule for summer. They are more than just fruits and vegetables. The Market opened June 7th, 2020. The Sunday market now runs 11am-3pm, every week, June through August 30th. Thank you to everyone who has been supportive of the Market and our 2020 Pandemic Edition… Continue Reading →