Quite Frankly, the folks at PanoramaNOW were very surprised when discovering they had over a half million visitors in 2022. How did this happen? They actually had to look up the reasons why this happened. You won’t believe what was discovered!!!
Turns out Google announced rolling out its “Helpful Content” Update in its official blog post. The update started rolling out on Aug 25, 2022, and took 2 weeks to roll out fully. This update was part of a broader effort by Google to ensure that users see the best content possible in search results
Don’t Believe US? Here’s An Outside Opinion Link
PLUS WE DISCOVERED . . .
We also found out that PanoramaNOW has a “Several Google Snippits” on Google, which is very powerful. We also have a lot of Google Categories which matches local business services and also gets the news articles published on NEWSBREAK (a local new application for smart phones) ! That with PanoramaNOW’s 75,000 Followers (On Facebook) PanoramaNOW Can REALLY HELP YOU WITH MINIMAL COSTS!
Although PanoramaNOW has a myriad of products, its the “Content Marketing” product where PANORMANOW stands out ABOVE THE REST! Turns out that is how PanoramaNOW Reached over HALF A MILLION VISITORS in 2022! (no paid ads, no google ad words, no paid boosts, low bounce rate, several Google Snippits)
Content Marketing Can Greatly Benefit Your Business
(ABOVE: Sample of Traffic Results on the PanoramaNOW Website for ONE MONTH after August 2022)
We have proven track records that firmly prove PanoramaNOW’s CONTENT MARKETING PROGRAM greatly benefits local businesses. We already did a SAMPLE Job last year whereby our Corn Dogs Baseball Article that was on NEWSBREAK and got 7,010 CLICK THRU views to the PanoramaNOW Website which equates out to over 70,000 TOTAL VIEWS!
If your business goal is to reach more local people, and That is where our Focused CONTENT MARKETING WORKS!
82 % or ALL PURCHASES CHECK GOOGLE BEFORE BUYING ANYTHING
Googles New ranking system raises the PanoramaNOW Website above all local websites.
(Screen Shot Sample of new changes above)
How Content Marketing Has Changed the Game
In 2023, structured CONTENT will be more relevant than ever to leverage the new Google indexing.
In Google’s early days, content writers had to include very specific keywords or phrases to rank high on results pages. They were so specific that these phrases often didn’t make much sense in the context of the article. Fortunately, Google’s algorithms continue to improve, and rankability is much more focused on search intent.
THIS NEW announcement from Google altered the way content is indexed and understood. Before, the focus of indexing a page would be on understanding the primary topic the content covered. With CONTENT indexing, Google uses a new algorithm and its natural language processing feature to understand the meaning of the CONTENT on each page.
This update means Google will continue to push forward in rewarding people-first content. If readers are satisfied when they leave an article, it will perform better than an article that doesn’t meet their expectations.
Bounce Rate is Now More Important
(This is where the bounce rate is very important – whereby the PanoramaNOW bounce rate is 3%.) What that means is that only 3% of the people left the page quickly.
Why Does PanoramaNOW Rank Higher NOW?
Google’s algorithm chooses the most relevant content based on the search query and features it at the top of the page. Google also tries to show content that is the most useful for readers, meaning the page it ranks has high traffic and a low bounce rate. Google NOW prefers content that is rich with information. The first ten results typically reach over 2,000 words each, but it’s not because Google checks the word count. Long-form content offers more opportunities for backlinks and keyword variations and keeps readers on your page with a lower bounce rate. (Low Bounce rate is GOOD, High Bounce rate is Bad)
The most obvious benefit of capturing a featured content is increased web traffic and being at the top of organic search results is nothing to scoff at. But beyond higher organic traffic, a featured content will also give your organization higher prestige. After all, Google is essentially saying your content is the most credible source of information, and the searchers will believe it.
PANORAMANOW DELIVERS CONTENT that answers: Why would someone be asking this? How would they be asking it? Are they typing a common phrase into the search bar. i.e. business products and location – not your company name In other words, if you are a massage therapist, you want the words “Massage Therapy” and Location which would be more important than your company name – if you are seeking new clients.
We would like to talk to you how this would take place and we can offer your business a proposal that keeps you ranking high on the google.
Simply email us or call! We’d be glad to talk to you about these new changes.
219-464-9237 and ask for Sue Baxter.
Susie Young Baxter, CEO, has published PanoramaNOW Magazine for 31 years. Her hobbies are Camping, Boating, Hiking, Nature, Gardening and Outdoor Activities. She is an Artist, Graphic Designer, an Avid Seamstress, Dabbles in Homemade Crafts and Landscaping. Since her Father was a Health Teacher, she also likes homeopathic Health Solutions. Since blogging started over 10 years ago, PanoramaNow has been added to Newsbreak – a national news affiliate.
