Category Archives: Marketing

Businesses to Re-Think Marketing During Pandemic Downturn

    The recent forced closures and Pandemic Downturn forces businesses to re-think their Marketing efforts.       As stated in the Northwest Indiana Business Magazine  “The rule still stands that you should never do just one media. It’s a committed mix over time,” Julie Olthoff of VIA Marketing in Merrillville said. “It takes six weeks for…

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Local Portable Sinks Help Fight Covid-19

     Pratt’s Direct is a small, family-operated company that has been, in and around, the food concession business for 10 years. In the past, Pratt’s has operated a home town, brick and mortar ice cream shop. They have also been involved with several community farmer’s markets, where they provided a hand- scooped ice cream…

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Business Marketing During Quarantine

     During these strange times, Businesses are having to get creative. This is the time to think “out of the box” – LITERALLY! Now is Not the time to think you can have a “vacation.” Small Business Owners have to work even harder!     Marketing is an investment. It takes steady investing over…

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How to Keep Your Privacy & Finances Safe in 2020

     As the new year begins, it’s an important time to think about simple changes we can make to ensure that this new year is better than the last. The Better Business Bureau (BBB) serving Central Indiana offers 10 New Year’s resolutions to help you avoid scams, prevent identity theft and be a smarter…

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