During these strange times, Businesses are having to get creative. This is the time to think “out of the box” – LITERALLY! Now is Not the time to think you can have a “vacation.” Small Business Owners have to work even harder!
Marketing is an investment. It takes steady investing over time to build up recognition. Turning it off and on actually costs more and takes more time. Now is not the time to cut back on marketing. It’s the time to establish a realistic budget that will keep your voice out there while cutting non-essential projects.
Even Cities and Parks and Recreations Departments have come up with creative ways to engage audiences through social media. Most of these activities take place thru Facebook, but they can also be promoted on all forms of social media.
Sound crazy? Not really, When Southlake Mall closed on March 15th, Busy Bees Craft Shop thought they were dead. BUT, they asked us for HELP! Even though, during this CRISIS when the Mall Was CLOSED, we Marketed their Easter Crafts, and THEY SOLD OUT! They could not believe it! (Here’s their LINK! )
HERE’s A FEW CREATIVE EXAMPLES:
Busy Bees is offering Teacher Appreciation E-Cards, which involves no driving or pick up. The E-Card is delivered directly to the teacher! What a surprise for them to receive a Gift like this! Click Here for more!
During Easter, CROWN POINT offered a Drive Thru Decorating Contest (Drive Thru Easter Weekend) This allowed families to drive through their tour and see the decorated houses and vote on their favorite one. Click here
Lots of Parks Departments are offering online games and activities to keep kids engaged. LaPorte Parks had a online Indoor Scavenger Hunt on their Facebook Page with prizes for the winners. Highland parks is offering online games and contests with prizes thru Facebook –Click here. Portage Parks is hosting online contests and games on their Facebook Page.
Paul Henry’s Art Gallery in Hammond: Paul Henry’s had planned a new art exhibit featuring art related to bees to open with a reception on May 1st, but had to cancel. So they are offering the BEE-CAUSE COLORING BOOK with pages to color of original art by LOCAL(SLAC) ARTISTS! Here is a perfect project for you as you shelter in place! And, a percentage of the proceeds will be donated to Paul Henry’s Art Gallery to defray operational expenses during this time of very little cash flow activity. This is an opportunity to join together with the art community!…… Visit their Facebook Page to enter!
Mind Benders puzzles and Games is offering a limited quantity of themed 1000 piece puzzles! These puzzles are sure bring joy to the super fans of Game of Thrones, Rick and Morty, & Mario Brothers. Available to assist by phone, curbside pickup and free delivery in the 46394. Just call (219)237-4FUN -store hours M-F 1030a-630p Sat 10a-5p Mind Benders puzzles & games -1438 119th St, Whiting Indiana.
The options are unlimited. Businesses all over are creating new ways to engage in their audience, and PanoramaNOW is here to help with our well-established Facebook audience that has over 75,000 Followers!
Even though PanoramaNOW Specializes in “festivals and events” we have been busier than ever! (Click here for more) Our website has increased ten-fold and our Facebook is Blowing UP! (Stop by and see our NEW Positive non-invasive atmosphere videos) Think OUTSIDE THE BOX!
Businesses Need to Re-Think Marketing During the Pandemic Downturn
Susie Young Baxter, CEO, has published PanoramaNOW Magazine for 31 years. Her hobbies are Camping, Boating, Hiking, Nature, Gardening and Outdoor Activities. She is an Artist, Graphic Designer, an Avid Seamstress, Dabbles in Homemade Crafts and Landscaping. Since her Father was a Health Teacher, she also likes homeopathic Health Solutions. Since blogging started over 10 years ago, PanoramaNow has been added to Newsbreak – a national news affiliate.
